ADJ acquires Eliminator Lighting
- Details
ADJ dealers will now be able to purchase Eliminator products alongside equipment from ADJ Lighting, American Audio and Avante Audio, allowing for consolidated orders to minimise shipping costs. To welcome Eliminator Lighting to its new home at ADJ Products, its to be re-branded with a sleek new logo.
Eliminator Lighting’s long-serving product manager, Albert Paredes, will stay with the company. Paredes has extensive experience in the lighting industry and is no stranger to ADJ, having worked in the company’s Service Department for many years prior to moving to Eliminator.
New products will continue to be added to the brand’s catalogue, continuing its focus on providing affordable lighting and special effect products to event professionals that offer unbeatable value.
President of the ADJ Group of Companies Toby Velazquez comments: “This is an exciting development for ADJ Products as Eliminator Lighting has a great range of value DJ products that fit into our diverse network of customers. It also means that the ADJ Group’s product catalogue now covers every type of application and budget; ranging from Eliminator Lighting at entry level, to ADJ covering the mid-market and Elation Professional serving top-end theatrical and touring productions.”
(Jim Evans)
