Portugal - EMAV, part of the Media Capital Group, has unveiled a virtual production (VP XR) studio featuring LED technology from Alfalite. Integrated by VANTeC Danmon Group Portugal, the project marks a major step forward for the country’s film, television, and advertising industries.
The new facility features a 25 x 5m Alfalite Modularpix Pro 1.9 ORIM VP XR LED wall and an 8 x 5m Modularpix Pro 3.9 HB VP XR LED ceiling, powered by Pixotope’s real-time graphics engine and TrackMen camera tracking systems. This advanced setup enables the creation of hyper-realistic virtual environments for film, TV series, commercials, music videos, and live events.
“The Alfalite panels met all our expectations. The colour reproduction is precise and uniform across the surface, and the flexibility in brightness and contrast lets us work with different lighting setups without compromising quality,” said Jorge Faria, advisor to the general management at EMAV. “The installation process was fast thanks to Alfalite’s team, and VANTeC’s experience in configuring the entire system was crucial. We finished our first production with excellent results - what would have taken days outdoors was achieved in a fraction of the time inside the studio.
“We would also highlight the quality of the entire ecosystem. The reliability of the engines and the LED panels left our director of photography and director very satisfied with the images captured in the virtual set. We’ve gained a powerful tool that will allow us to save time and maintain full control over every scene we choose to shoot virtually.”
According to Jaime Amores, product manager at VANTeC, the EMAV project is “a clear example of advanced technological integration and collaboration between multiple systems”. He highlights “the compatibility of Alfalite’s LED panels with Pixotope’s rendering and tracking infrastructure, ensuring a seamless match between real and virtual elements.”
For Luis Garrido, executive director of Alfalite, the project reflects the power of collaboration and shared expertise across the European AV industry: “This installation at EMAV is not just about LED technology - it’s about empowering creative professionals with a reliable, precise, and adaptable tool. The project was made possible thanks to our partner in the Portuguese VP XR market, VANTeC Danmon Group Portugal, who led a remarkable initiative to advance virtual production in the country, together with our trusted collaborators Pixotope, Tangram Solutions, and Raised by Monsters.”
