The venue hosts more than 300 live performances annually
USA - American Music Theatre in Lancaster hosts both touring concerts and original shows. Housing a 1,600-seat room that welcomes over 250,000 attendees a year, this popular venue hosts more than 300 live performances annually.
Clair Brothers was selected by American Music Theatre to provide the first (and to this day only) loudspeaker system in the venue. Now, 22 years later, the company has been called on again for the upgrade to its C8-TrueFit loudspeaker system.
Jim Martin, executive director at American Music Theatre, comments: “22 years ago, we installed a top-of-the-line audio system from Clair Brothers that has served us well. When we were first told about C8-TrueFit technology, we were hopeful about what it could mean for our room. We already trust Clair Brothers, so it wasn’t a huge leap of faith to know they would deliver on the promise that the custom-tailored nature of TrueFit was the right way to go. Of course, it’s exceeded our expectations. We now recognize this system as the best technology on the market today. It is truly an acoustically true fit.”
Brandon Martin, AMT’s director of production, continues: “Any room presents challenges in that walls create reflective surfaces, which can deliver unwanted sounds. The TrueFit series, with its ability to guide audio, all but eliminates bounce-back from the sidewalls and was chosen for that exact reason.” “As far as aesthetics, our room boasts unobstructed views from all seating options and a more contemporary design. The TrueFit system, with its compact size and impressive results, fits naturally into our room and does not detract from any audience or performer sightlines. It has the added benefit of looking sharp, too.”
For the install, Clair Brothers joined forces with Lab.gruppen and Lake Processing Software, making for a powerful, yet highly efficient, system. In fact, as Jim explains, “We now have a system that has twice the output potential but uses forty-percent less electricity than was used before.
“This upgrade, with its significant electricity savings, is part of a $1.8m facility improvement, including a new energy-efficient HVAC system, a new eco-friendly roof, updates to our lobby lights with more energy-efficient bulbs, and more. These improvements will significantly lessen our theatre’s carbon footprint while improving our patrons’ experience. It’s a win on all sides.”
(Jim Evans)

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