USA - ARRI and Goldenvoice have announced that ARRI’s latest cinematic multicam system, the Alexa 35 Live, has been chosen to capture all the performances on Coachella’s Main Stage in 2025.
Coachella Valley Music and Arts Festival stands as one of the largest and most influential music festivals in the world, drawing hundreds of thousands of attendees and millions of viewers globally. The festival’s Main Stage features international superstar artists such as Lady Gaga, Green Day, Post Malone, and Travis Scott, as well as many other leading performers and chart-topping acts that define contemporary music.
“We are committed to making the Coachella livestream a cinematic experience unlike any other live concert broadcast,” says Paul Tollett, president and CEO of Goldenvoice. “ARRI cameras have guided us on this journey for many years, and the Alexa 35 Live takes this partnership to a whole new level. We’re thrilled that the incredible performances on the Coachella Main Stage will be seen across the globe through this innovative lens.”
“We’re excited to bring live cinematic excellence to one of the world’s most prestigious music festivals,” says Peter Crithary, vice-president, live entertainment ARRI Americas. “The Alexa 35 Live - Multicam System represents our commitment to elevating live entertainment, allowing fans to experience Coachella’s performances with unprecedented visual fidelity. Robust, reliable, with plug and play into live workflows, the system’s advanced fibre integration will merge seamlessly into Coachella’s existing broadcast backbone.”
Chris Richter, managing director responsible for sales & rental at ARRI, adds: “The selection of our Alexa 35 Live for Coachella exemplifies the ideal partnership between technical innovation and artistic vision at one of entertainment’s most prestigious events. It represents an elevation of our live entertainment strategy, building upon the many successes ARRI has achieved.”
