Carl-Johan Sköld will be based in Hong Kong
China - Wireless LED lighting manufacturer Astera has announced the creation of a new group CEO position with the appointment of Carl-Johan Sköld.
Carl-Johan will be based in Hong Kong and collaborating closely with both the German HQ and design centre and Astera’s Chinese manufacturing teams to shape the company’s medium term and future growth strategies.
With extensive expertise in long-term business development and strategy, Carl-Johan will outline some ambitious goals for Astera’s future, whilst also fortifying the brand’s current standing as a market leading lighting technology brand.
Astera’s sales director Sebastian Buckle commented: “It’s hugely exciting to have someone of Carl-Johan’s calibre onboard as our company moves to the next phase of its development. Carl-Johan brings great expertise, a huge enthusiasm for our industry and a brilliant track record of foresight and success, all of which will have positive impact on Astera going forward and we look forward to a long and productive relationship.”
Carl-Johan has already worked as a consultant for Astera for some time, and says: “Astera has many strengths and the key to developing any effective future strategies starts with these. The approach to innovation - based on thoughtful design tailored to the specific needs of multiple lighting professionals - makes Astera stand out in the market and provides a great basis for further growth.”
One key area in which Carl-Johan will immediately be concentrating his expertise will be intensifying Astera’s presence in Asian markets, including advising the German R ‘n’ D and sales management teams on the increasing and ever-evolving user needs serving a diversity of Asian markets. There will also be some exploration into potential new and increasingly sustainable manufacturing territories and processes.

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