Astera joins #RedAlertRESTART action in US
Thursday, 17 September 2020
astera-redalertrestart-usa-rocky-statue-img6361-photo-bob-perraultRocky is one of Philadelphia’s most famous tourist attractions
USA - Astera products played their part in the recent #RedAlertRESTART campaign in the US on 1 September, a collective lighting action that saw over 2000 buildings, places, structures, landmarks and spaces lit in red to highlight the critical situation facing live events and entertainment.
John DiEleuterio, sales / project manager for from Wilmington, Delaware-based dry hire company Main Light Industries, reached for the company’s stock of Astera AX5 TriplePAR battery powered LED fixtures in support of the event.
This latest lighting ‘red day of action’ was part of a wider international industry campaign being led by the #WeMakeEvents movement, a collective of trade organizations, companies and individuals including PLASA (the Professional Lighting & Sound Association).
Like many in the technical production industry, John is passionate about his job, career and community, which is also a lifestyle, so he jumped at the chance to be involved.
Earlier in the year, he was also at the centre of Illuminate Delaware, a Memorial Day lighting event to honour the hard work and dedication of frontline workers during the Coronavirus pandemic.
For #RedAlertRESTART, John lit the Main Light office and warehouse building in Wilmington with 32 x AX5s positioned around the exterior, cutting a striking rich red look. He supplied another eight AX5 fixtures to the Wilmington Drama League community theatre group to illuminate their theatre building in a vibrant red.
Working closely with Ryan Morris (also a #WeMakeEvents local organiser) and his team at the IATSE Local 8 stage hand’s union in Philadelphia – around 30 minutes down the road and just along the Delaware River – John arranged the loan of 56 x AX5s.
Thirty-two of these were deployed around the IATSE Union Hall building for the night.
Six were used to highlight the Rocky bronze statue at the base of the steps to the Philadelphia Museum of Art. The larger than life boxer with upstretched arms is one of Philadelphia’s most famous tourist attractions and popular photo spots, together with the 72 ‘Rocky Steps’ leading up to the entrance of the Art Museum.
Another six AX5s were used to illuminate another strikingly Instagramable Philly landmark, the Robert Indiana LOVE statue in Love Park, the entrance to the Benjamin Franklin Parkway.
The remaining 12 x AX5s were used to light the front façade of the Suzanne Roberts Theatre on Philadelphia Avenue of the Arts, home to the Philadelphia Theater Company.
John underlined how “perfect” AX5s are for these pop-up installation applications, “You just have them charged up and ready to go ... and it’s an instant quality light source with excellent coverage wherever needed! Astera AX5’s are my GO-TO fixtures!”
John was delighted to have an opportunity to help raise awareness generally for ‘the industry’.
“I was very excited to do my bit for #RedAlertRESTART and see everyone get energized for the night! We all felt very united, it gave us a chance to engage and explain to people what we do and what is going on … and I also think it gave some glimmers of hope that the industry stands strong together through this extremely tough time.”

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