UK - Audiologic has appointed Bobby Sohal as procurement manager and Steve Cox as business manager (South region), in a move that signals a continued investment in the company’s operational excellence and partner support infrastructure.
Bobby Sohal brings over 20 years of AV procurement experience, having held such roles at established integrators including Solotech UK Group, Feltech Electronics and CSL Integration.
Steve Cox assumes the business manager (South) role vacated by Matt Nettlefold after his promotion to head of technical. A veteran of Samsung’s channel sales team in the UK, Steve is new to the AV sector but experienced as a customer relationship manager and growth driver in the B2B technology space.
Managing director Andy Lewis commented, “Bringing specialists of both Bobby and Steve’s calibre onboard is a direct reflection of our commitment to our partners. Their combined experience and industry knowledge will be instrumental as we continue to grow and develop our services.”