According to Ken Johnsen, international training manager at The AVC Group, the new programme was rolled out last month at ISE 2012 and featured brand specific training on the ELAN, Niles, Xantech, Sunfire, and ATON brands. "Over a five day period we trained a large percentage of our European distributor partners and their trainers on every aspect of each brand's product line," Johnsen stated. "We are now taking this same integrated approach and bringing it to every part of the world."
The entire focus of The AVC Group's international education effort, Johnsen stressed, is to "train the trainers" to be complete experts in all of the five brands' product offerings. "Our goal is to provide our distributors with the tools they need to successfully represent any brand within The AVC Group. To achieve this goal, we are combining trade show, internet, and field-based classes into a single comprehensive programme that allows for the largest number of trainers to be trained in the most time and cost-efficient way possible. These training courses will culminate in a Certificate of Completion for various products and techniques unique to the brands of The AVC Group."
(Jim Evans)
