Best Audio & Lighting to distribute Elation in France
- Details
The agreement is set to go into effect on 15 February.
Marc Librecht, head of sales and marketing for Elation in Europe, says: “A partnership with Best Audio & Lighting was the next logical step for us to move forward in the French market. Establishing our brand in such an important European country is an important piece of our growth strategy and we are proud to have the opportunity to work with such a well-known and well-respected company that belongs to the Dushow Group.”
Best Audio & Lighting’s Sébastien Nicolas comments: “To better serve our business and existing customers it became very natural to offer not only sound but also light. We are very excited to be working side by side with Elation and feel it is a very important partnership for both of us.”
“Our big advantage is that we are very specialised in live events, where we provide excellent support to our customers,” Nicolas states, adding that the focus on lighting will benefit Best Audio & Lighting’s customers and is why lighting professionals like Alain Lheriteau have joined the team. “Now we will be able to expand our business with lighting, also into the installation sector, and we will be just as dedicated to lighting as we are to audio.”
Best Audio & Lighting, part of the Dushow Group, serves large and small rental companies across France and works with major installation customers in sectors including theatre, themed environments, museums and architecture.
(Jim Evans)
