Germany - d&b audiotechnik has announced Jocelyne Bückner as vice-president of marketing, starting from 1 July. In her new role, Bückner will lead the company’s global marketing strategy, driving brand growth and market expansion. She will focus on developing and executing a comprehensive marketing roadmap, ensuring alignment across all territories and supporting d&b’s continued growth and innovation.
Having worked at d&b audiotechnik from 2016 to 2023, she has a deep understanding of the company’s culture, values, and spirit. Bückner has successfully mentored and developed teams in the past. Most recently, she led Holoplot’s global marketing team.
“There’s a renewed energy and sense of direction at d&b that really resonates with me. Rejoining now feels like a natural step toward making a meaningful impact. Innovation and a people-first mindset go hand in hand at d&b and that gets me excited to be part of what’s ahead. I’m looking forward to work with the team to make marketing a true engine for growth, trust, and long-term brand equity,” says Jocelyne Bückner.
“We are delighted to welcome Jocelyne back to d&b. Her drive and energy as well as her vision of how to develop d&b audiotechnik’s marketing strategy and roadmap, further combined with her profound track record in execution makes her the perfect fit for this new role. She will play a pivotal role in strengthening our global and regional marketing efforts,” states Jaakko Kaivonen, chief revenue officer, d&b audiotechnik.
