AC Lighting Inc has announced a complete redesign and restructuring of its website and web policy. By taking the site under their own direct and local control, the website will become more responsive and able to more easily reflect changes in products and services. "By analyzing exactly what our customers wanted the website to achieve, we have radically changed how information is accessed on line with regards to the products that we handle," said Bob Gordon, president and CEO of AC Lighting Inc. Goprdon continued: "People want potentially three things from our website: they want information on a product that we sell, information about us, or they want to quickly and easily download something. Click on a manufacturer’s logo on our home page and you find information on everything that manufacturer sells as well as being able to access manuals, prices, and software about the product you are currently looking at. Anywhere in the site you can with one click find out who to talk to, where we are and how to contact us as well as being able to view everything that is available for download. If you know exactly what you are looking for, whether it be a piece of software, a manual or a spec sheet just click on the quick download button and everything is there in front of you."
This is the first phase in a four-phase plan of improvements to the company’s web presence. WhiteHorse Enterprises, an internet/intranet development company based in Malibu, designed the site under the direction of AC’s Mike Falconer, who commented: "The whole site has a very horizontal feel which you don't often find on traditional websites. This allows us to keep information very much to hand rather than burying it deep in a menu system. Nothing infuriates me more about a website than knowing exactly what I want but not being able to find it, but at the same time you have to be prepared to guide some users by the hand. We very much hope that the new site achieves both."