Nick Bellis (Arbiter), Dave Kay (Ad Lib), Andy Dockerty (Ad Lib), David Scheirman (JBL), Geoff Lissaman (dbx).
Liverpool-based Ad Lib Audio is the first UK hire company to purchase JBL’s new VerTec line array system. The deal was sealed between Ad Lib and JBL’s UK distributors, Arbiter Pro Audio, at PLASA. The initial order of 16 boxes will go into Ad Lib’s hire stock. The line array is already booked out for a series of events and shows over the upcoming months.

Ad Lib has a reputation for producing some of the country’s most talented live sound engineers working with some of the highest profile international acts. "We are widening our target markets all the time," explains Dockerty. "VerTec looks and sounds excellent and is also popular among American engineers." Ad Lib researched their line array decision carefully. First they heard and saw the VerTec system in action at Arbiter’s demonstration days at the Hammersmith Apollo in May. They then asked to trial it again, close-up, at a Soundcraft Going Live seminar they were involved with the next month. This was quickly followed by the chance to really test the system - at the Miss Monneypenny’s VIP arena at the Ministry of Sound’s Knebworth event at the end of the summer. For contrast, Ad Lib also used a VerTec system at the Royal Court Theatre in Liverpool - one of the many venues for the renowned Matthew Street/Beatles Festival Weekend.


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