The new Levi's Centre in London's Regent Street has an all-JBL sound system that would not be out of place in many of the capital's top dance clubs. A worldwide re-branding operation, which kicked-off in San Francisco at a cost of £2.5million, means that all Levi's Centres will adopt a lifestyle approach to retail merchandising. A major part of this refurbishment programme is the provision of DJ-driven high quality background music, Chill Out Areas with Sega Dreamcast consoles and video entertainment. Models from JBL's Marquis Series form the mainstay of the system with MS28s also being used as DJ monitors. Some 32 JBL Control 23s are arranged strategically throughout the store, with eight SB2 subwoofers providing low frequency reinforcement. The chill-out area uses four JBL 48923s from the Array Series and a JBL Sound Power SP128S sub woofer underpins the system. The whole system is zoned via a SoundWeb controller.
