Audio Visual Events invests in more Astera
Thursday, 7 October 2021
astera-avAVE works across all industry sectors including corporate, commercial and entertainment
Australia - Audio Visual Events (AVE) is a live, hybrid and virtual event production services specialist based in Sydney, Australia, working across all industry sectors including corporate, commercial and entertainment.
Since 2019, and throughout the pandemic period, the company has invested steadily in Astera’s range of battery powered wireless controlled LED lighting products.
In the last three months alone, this has included the purchase of 80 x Astera AX5 TriplePARs and 16 x Hyperion Tubes, which – together with the 100+ Astera AX1 Pixel Tubes and AX3 LiteDrops already in stock – have been delivered by Astera’s Australian distributor, ULA Group.
In 2020, work gradually started picking up after the initial few months of the pandemic when the event industry worldwide came to a halt. AVE also used this time to focus on being innovative and expanding its resources and horizons to attract potential new business. ON AIR is one of the results of this effort, a new semi-permanent studio space, which is available for rental and co-productions. The project is a collaboration with the SMC Conference & Function Centre at Sydney Masonic Centre and digital event specialist Create Engage.
All entities were united by the goal of keeping as many staff and crew as possible employed during this extraordinary period and to provide clients with an inventive and effective platform to share their messages in a virtual, timely, cost-effective and safe way.
Paul Keating, who joined AVE four years ago as general manager explains that having several diverse revenue streams has assisted the company in keeping going and moving forwards through this tough and unpredictable time, minimising economic impact on their talented and hardworking team.
As the demand for alternative ways of delivering events, branding, messaging, and communication soared, set up of the first ON AIR studio accelerated, and this became so busy that a second studio is currently being built.
The initial 104 x Astera AX1 Pixel Tubes were purchased at the end of 2019 and became invaluable during the early months of the first ON AIR studio. “Everyone loves them, and visually the fixtures can provide that extra texturing and depth that really benefits AV-based recorded or streamed events,” commented Paul.
With the success of the first batch of Asteras plus the “excellent” support from the ULA team, it also made sense to acquire more fixtures to replace some of their older products.
“The convenience from a labour perspective is obvious,” he explained, “this in turn fuels creativity and enables us to deliver more complex and dynamic light shows especially on site in smaller or more challenging spaces.”

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