Austrian Audio grows international distribution
Wednesday, 30 June 2021
austrianAustrian Audio products are now distributed in over 60 countries
Austria - Austrian Audio reports ‘making big strides in the last year’, thanks partly to the ‘excellent cooperation’ with their distributors. The company which started in 1917 following the closure of AKG’s Vienna offices, has seen growth not only in the US, where the distributor Group One has opened a large number of stores for Austrian Audio, but also internationally.
In the past six months, the company has added new distributors in Chile, Mexico, India, Singapore and Thailand. Additionally, Austrian Audio products will start shipping to Iceland, Malaysia, Brazil, Malta, South Africa and Russia this summer.
“We are very excited to work with each of our amazing partners worldwide. Of course, we are supporting their efforts by providing education and sales materials for our products. But ultimately, they know their markets best,” says Martin Seidl, CEO of Austrian Audio. “We’re overwhelmed by their loyalty and motivation. It is fantastic how much they stand behind our products and love the reputation of our brand. They do such an outstanding job promoting Austrian Audio products in all parts of the world.”
Seidl continues, “The distributors employ winning marketing strategies to support the sales of Austrian Audio headphones and microphones. Many of them have produced excellent videos showing the OC818, the OC18 and the headphones Hi-X50 and Hi-X55 in use, often with major artists in their country. This led, for example, to even more marketing pizzazz when K-POP sensation IU, one of the most popular singers in South Korea, chose the OC818 to record her latest music in a video that consequently garnered over 23m views.”
Dave Karlsen, manager distribution sales adds, “Our distribution has now grown to over 60 countries, with more coming onboard every month. The market can see that we are steadily building our brand and we appreciate their confidence, effort and support in our young company, especially during the recent challenging times. We will have an exciting 12 months ahead.”

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