British Airways London Eye Turns Pink
Monday, 13 November 2000
At the end of October, Elizabeth Hurley brought the ‘Millennium Breast Cancer Awareness Month’ to a dramatic close by switching on the lights that turned the British Airways London Eye. Park Avenue, who designed and realised the Millennium launch of the BA London Eye, created and ran this final event. Led by Producer Ajay Parekh, the internationally renowned team included creative director Andy Bass, lighting designer Paul Cook, Vari-Lite Production Services, SMAC Associates and Set and Stage. The lighting consisted of 64 VL5Arc wash luminaires and four Sky-Art Searchlights powered from two silent generators from Ariba Resources which were sited in a barge moored along side the Millennium Pier in front of the London Eye. The entire system was rigged and tested on the Monday night with Ian Reith, the operator, making only a few minor alterations to the WYSIWYG pre-programmed show, before going live at 8pm on Tuesday 31 October.

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