PLASA Exclusive: In a move which aligns DHA's international marketing strategy with its UK business practice, DHA and Rosco have redefined their long-standing marketing agreement. Effective from September 10 - the opening day of PLASA 2000 - the new agreement will enable DHA to market direct its catalogue of 900 plus metal gobo designs and its range of moving effects products, in all countries except North and South America, Canada and Australia, where Rosco maintains its exclusivity. The decision to redefine the partnership, which gave Rosco exclusive worldwide (except UK) marketing rights for DHA gobo designs and moving effects, and DHA the right to market the Rosco images, recognises that design and international business practices have changed dramatically in the 16 years that the two companies have worked together. The gobo design of DHA's business will also continue to develop and the design team are currently working on 30 new architectural designs which will be launched at PLASA, together with six new glass gobo designs.
