Wednesday, 26 September 2001
The mighty Embrace launched their third album earlier this month with a special acoustic set for 600 fans at HMV's flagship store on Oxford Street in London. The show kicked off at 11pm to finish in time for the midnight launch of the new album, If You've Never Been. In a continuation of the company's long-standing relationship with the band, Dobson Sound provided all of the audio requirements for the exclusive gig.
Dobson's Bill Woods explained that the system was "nice and straightforward" with a d&b C4 stage system and the customary d&b MAX monitors. Dave ‘Milky’ Millward on FOH used a Yamaha PM3500 while Basil Ferneley on monitors went for a Midas Heritage 3000. "Everything ran like clockwork," said Woods. "The only fly in the ointment, if indeed it could be called that, was the lack of sleep for the crew! The band were due to play another live set later on that day for Steve Lamacq's Evening Session show on Radio One, so we more or less went straight from Oxford Street down to the BBC's studios in Maida Vale. Both gigs went really well and the fans had a great time, so the lack of sleep was worth it."