Extended reality offered at AED Studios
Friday, 24 July 2020
xrstudioThe XR Studio is a partnership between a number of specialised European companies
Belgium - Starting in September, AED Studios in Lint will offer TV, film and event producers the opportunity to use a high-tech XR studio. Extended reality (XR) is the umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and other immersive technologies. At the XR studio, the physical and digital worlds are connected, allowing for new, expanded possibilities for audiovisual productions.
The XR Studio is a partnership between a number of specialised European companies - AED Display, MalfMedia, AV Wizard, by Lex Concept Design Control and Eurogrip - which fitted the Studio 4 complex at Lint with a high-tech XR setup. By using premium LED screens (floor and side wall screens), real-time rendering by powerful media servers, camera tracking systems and streaming facilities, the installation is immediately ready to use for interactive business presentations and for recording film and TV programmes.
Glenn Roggeman, CEO of AED Group comments, "Using this technology, we can focus on a broad range of audiovisual productions. Here film producers can shoot special scenes and effects, television makers can create interactive sports and fiction programmes or shows with a virtual audience and companies can turn their most ambitious ideas into dazzling presentations or commercials.
“The possibility of 'set extension' provides us with a unique way of adding virtual images, effects or elements to the shot in real time and allows the people actually on set to be immersed in a total experience. There are only a few such studios available worldwide, and we are proud to also offer them in Belgium. Our customers will now have access to the same technology already used in Hollywood productions such as The Mandalorian, Nighthawks, Star Wars and others.”
During the month of August, potential users can familiarise themselves with the new technology during six live demo days (13-14, 20-21 and 27-28 August). Registration is via info@aedstudios.com.
(Jim Evans)

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