G-E-T.com, the UK's trading portal for the entertainment industry, has formed a strategic alliance with Navigator Systems. The collaboration is seen as an opportunity for both companies to develop an integrated internet trading platform, utilising a combination of Navigator System's HireTrack Eclipse package and G-E-T's product-led internet search engine. G-E-T users sourcing equipment through the portal will benefit from faster, targeted product searches. Companies subscribing to G-E-T will be given the option to batch upload their equipment to G-E-T's search system via HireTrack with minimal inputting required. G-E-T will also benefit from the addition of Navigator's customers to its database. The ultimate aim of the alliance is to help companies market their rental equipment to the hire market by developing a fast, industry-targeted search and product request platform.
