lastminute.com has joined forces with promoter SFX to offer the latter's products to lastminute.com's subscribers. Both companies have been much in the news lately, lastminute for its share issue and SFX for its expanding empire - the company operates and manages 79 venues in the UK, including several major West End theatres. Under the terms of the deal, SFX will market any unsold tickets from its own distribution network on lastminute.com's website. If the new arrangement is successful, the companies plan to extend the agreement into other European countries.
