Martin Audio appoints Korean distributor
- Details
Established in 1969, Sama Sound represents many major pro audio brands in the region, including Allen & Heath, Genelec, HK Audio and Shure.
Sama Sound president, Jason Inn, comments: “Having looked carefully for opportunities to expand our product portfolio, we believe that with the addition of Martin Audio, we can now comprehensively service the market and grow together, increasing market share by developing synergy with our current partners. We are extremely excited about the new journey.”
Martin Audio’s APAC account manager, Andy Duffield, adds: “Sama Sound has enjoyed great success over many years in the Korean market, both in rental / touring and the wider installation market. With Martin Audio’s proactive product strategy generating above industry growth in APAC both in 2017 and year-to-date, we felt the time was right for a change in our distribution to ensure success across all vertical markets.
“We were impressed by the professionalism, attention to detail and commitment to the brand shown by the team at Sama Sound. This, plus their highly proactive and connected approach to the market, made the choice easy for us. We are thrilled at the prospects of working with Sama Sound in the years ahead.”
To promote the brand, Sama Sound is planning a series of marketing events, ‘Experiencing Martin Audio’. The first event will be held on 21 August at the Seoul Olympic Park, Olympic Hall, where the MLA loudspeaker system will be demonstrated - for more information, call 070-5213-2429.
Inn says: “MLA is obviously the system that the majority of people know, but, Martin Audio has an excellent all round product range, from Blackline X upwards. We also believe Wavefront Precision series has strong potential in some vertical markets." He adds: "Since there have not been many opportunities for people in the region to listen to music via MLA so far, we strongly believe it is going to surprise a lot of people.”
