As from April 1st, Martin Professional will pass responsibility for the distribution of its products in Austria to its German subsidiary, Martin Professional GmbH. Martin says the move has been made in order to open up expanding market segments (such as the architectural lighting sector) more efficiently and quickly, and to profit from the advantages of a worldwide sales and service structure. Martin Professional GmbH will work in co-operation with its Austrian trading partner, MTEC GmbH, located in Wels, Austria. For Austrian customers, advantages will include access to a large distribution organization including extensive inventory, enhanced training possibilities, and a far-reaching service and support system. The new distribution structure in Austria will also make it possible to quickly respond to market changes, and to carry through on projects that require long preparation times and service work, say Martin professional.
