PLASA plans to repeat the exercise every 12 months, enabling it to build up ever-more accurate trend information. A quick flick through the 119-page report reveals that it estimates the respective size by revenue of PLASA’s four main product sectors: light, sound, AV and staging; gives growth figures for this year and next across the four product sectors; breaks the sectors down into sales and rental; includes information on revenue from the provision of services such as installation, design and servicing; sizes the target market sectors and indicates which are the healthiest and the fastest growing; includes information on average company size by staff, investment in training, R&D and marketing.
Members who took part in the survey will shortly receive a free 22-page copy of the overview, together with the opportunity to buy the detailed sections. Members who didn’t take part will still be able to get hold of a free copy of the overview, but must complete the 2001 questionnaire first and also make a firm undertaking to contribute to the repeat exercise in March and April 2002. The detailed sector reports - for lighting, pro-audio, staging and AV - contain analysis which includes size, growth, key market sectors and trends and cost £125 each (ex VAT). A 42-page sector report is also available, offering a detailed analysis of all 12 market sectors targeted by members - this costs £250 (ex VAT). Members buying any of the above will also receive free a global report providing a comparison of the UK market in context with the world markets.
These reports are only available to participating PLASA members.
