Robe announces Swiss distributor
Monday, 1 July 2019
robe-new-swiss-distributor-1-officialIngo Dombrowski (Robe), David B. Scherz (CEO ASL Electronic), Sébastien Wira (product manager ASL Electronic), Harry von den Stemmen (Robe) and Robe CEO Josef Valchar
Europe - Moving light and LED manufacturer Robe Lighting has appointed ASL Electronic AG / SA as its new distributor in Switzerland and Liechtenstein, effective 1 July.
Basel-based ASL Electronic is a leading sales and distribution specialist in Switzerland that has operated in the professional lighting market since 1982. The company also distributes trussing and rigging products from Eurotruss, Doughty Engineering, Liftket and Kinesys; theatre lighting from Spotlight and City Theatrical; accessories from Le Mark and Chris James; and special effects from Smoke Factory.
David Scherz, ASL CEO, comments: “We are very excited to be distributing the complete Robe Lighting range in Switzerland. It is the leading industry brand right now and, even more importantly, a European brand. We intend to make it the number one moving light choice in Switzerland.
“We are extremely enthusiastic about our collaboration now and look forward to a long and fertile partnership as Robe keeps producing innovative and relevant products. We are confident that with Robe, we will be able to support all customer needs on an ongoing basis.”
Robe’s international sales director Harry von den Stemmen adds that Robe has “carefully analysed and evaluated the Swiss market” with the support of its German subsidiary since the beginning of 2019 - research which clearly identified ASL as the best match for the brand.
He adds: “It is essential for us to work with trading companies that have a good but neutral relationship with all customers plus the knowledge and resources to provide good training opportunities and superlative service.”
Ingo Dombrowski, Robe’s key account manager for Europe, says: “We are impressed with ASL’s immediate attention to detail and with the investment they will be making to further establish Robe in the pivotal Swiss market.”
Josef Valchar, Robe CEO, concludes: “We are delighted that all the stars finally aligned to make this important partnership a reality. The Robe brand is already well accepted in Switzerland, and with this new impetus and level of commitment, we are ready to start pushing that to the next levels.”
(Jim Evans)

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