Saudi National Day celebrates with Laservision
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Alongside international music acts from the GCC region and Cirque du Soleil, Laservision was engaged to provide their projection-mapping expertise and technologies to the celebrations in Riyadh.
Laservision’s 7000sq.m projection show beamed onto the distinctive Samba Financial Group Headquarters in the heart of Financial Plaza. The 40-storey tower is the centrepiece of Riyadh’s new King Abdullah financial district and features an innovative three-dimensional diamond façade designed by Foster and Partners.
Since opening their MENA offices in 2016, Laservision has seen growth and demand for their creative services and entertainment technologies around the GCC area, especially in the Kingdom of Saudi Arabia.
“The demand created from the implementation of ‘Vision 2030’ has been very positive for us,” comments CEO Shannon Brooks. “We are excited to keep creating world-class tourist attractions, special events and celebrations, as well as unique and artistic modern experiences around the Kingdom of Saudi Arabia. As they continue to diversify and invest in their tourism economy we look forward to providing our innovative entertainment solutions.”
At the end of the five-day celebrations, it is estimated that the customised projection show reached over one million motorists travelling near and around the financial district.
(Jim Evans)
