Tuesday, 5 June 2001
Screenco, well experienced at fielding their giant daylight displays on Formula 1’s Grand Prix circuit, made its first appearance at the famous Monaco Grand Prix recently. Monaco-based Action International rigged two Screenco set-ups - supplied by Screenco Holland BV - in different locations. These include, for the first time, a 4x4 15mm LED display, sited at the end of the first straight in front of the Hermès boutique on the Avenue de Monte Carlo. Here, 1000 VIP guests observed the race from a terrace owned by the Société des Bains de Mer, part of the famous Hotel de Paris. "Although this is a major terrace, until this year guests have not really been able to see the race," said Action’s project manager, Vincent Alloing. Further round the track a 28sq.m Jumbotron JTS-17 midi-mobile will again fulfil a specific need, according to Alloing. The truck-mounted Jumbotron will replace the traditional fixed screen in front of the Mirabeau Hotel - on both the qualifying and race days. The portable set-up is essential, says Alloing, due to the necessity for derigging after the Saturday practice session. "Because the screen is located in front of the hotel, on a road open to the public, the truck has to be parked overnight in a tunnel 800m away. At 6am on the Sunday morning it will move back into position in time for the first race at 9am."
Screenco MD, Dave Crump said: "Monaco has long eluded us as the jewel in the Formula 1 crown and we were naturally very pleased to have finally supplied equipment to every one of the European Grand Prixs. We have enjoyed a long friendship with Action - going back to the days when we both operated GE projectors. This event has given us the opportunity to renew old acquaintances and I have no doubt will provide the foundation to build a long-term relationship with one of the longest-standing and most highly respected companies in the French marketplace."