Septon Group appointed Optimal Audio distributor
Wednesday, 15 June 2022
septon-groupSepton Group handles all verticals in the market, including hospitality and commercial audio solutions
Europe - UK-based manufacturer Optimal Audio has appointed the Septon Group as its exclusive distributor in Sweden and Denmark.
Optimal Audio, part of the Focusrite Group, manufactures control, amplification and loudspeaker systems for small to medium-sized commercial installations, with a focus on supporting multi-zoned venues.
Septon Group is one of Scandinavia’s leading distributors of professional audio and video equipment. The company handles all verticals in the market, including hospitality and commercial audio solutions and has a team that comprises experts in every area of AV and regularly conducts training for all of its brands.
Christer Lidberg, chief sales officer at Septon Group, comments: “Optimal Audio’s refreshing approach to product design, with its focus on ease-of-use, makes for a great addition to our portfolio. We are confident that this partnership will be a great success in the Danish and Swedish markets.”
Raf Willems, head of sales and channel marketing EMEA at Optimal Audio, adds: “We are extremely proud to announce our partnership with Septon Group in Sweden and Denmark. They have a cast-iron reputation and we are convinced they are a perfect fit to take Optimal Audio towards exciting new opportunities.”

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