Wednesday, 22 March 2000
Virgin Radio has upgraded its studio headphones to beyerdynamic DT 150s - with a distinctive orange finish to fit in with the company's corporate 'Ginger Media' image. The story started with Chris Evans and the breakfast show crew discussing the virtues of football sponsorship and looking around the studio for a product that they themselves could attract sponsorship for. They picked out the beyerdynamic DT 100 headphones being used for the morning show. The challenge was broadcast, live on air, for a headphone company to come forward and meet the challenge. The Virgin offices received a number of headphones for consideration, and beyerdynamic chose to send the specially-finished orange DT 150s - the high performance version of the DT 100s already in use. Chris Evans exclaimed 'delight' at the new headphones and promptly had more pairs ordered for the rest of the crew.