ADJ and Moonbears strike strategic partnership
- Details
Europe - Moonbears and ADJ have made a new distribution agreement for ADJ products in the Netherlands. This collaboration is part of ADJ’s strategy to strengthen its market position in Europe and will provide a new route to market for ADJ entertainment lighting and atmospheric effect products in the country as well as increased support for smaller production and integration companies.
While existing customers and new large accounts will continue to be served directly by ADJ, partnership with Moonbears will make ADJ products more accessible for smaller businesses. For Moonbears, ADJ’s range perfectly complements the company’s existing catalogue, providing new and existing customers with access to ADJ’s range of fixtures.
Patrick Veldman, owner of Moonbears, explains: "ADJ has a strong position in the Dutch market. We see this partnership as an