CPL helps create live ID for L'Oréal
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The intense four-date back-to-back tour visited Dublin, Glasgow, Leeds and London. It is L'Oréal's widest attended event showcasing the latest cutting, colouring and styling trends for AW15, offering live and close-up education from L'Oréal's team of ID artists across four evenings of action, inspiration and fashion.
CPL's project manager Lee Gruszeckyj worked closely with Andy Oswin from producers Bright, who initiated the roadshow's overall concept, set and video design and developed the video content to ensure the presentation environment was as cutting edge as the hair-art.
The show design involved a 20m long runway denoted by a