James Baker - senior international sales manager
UK - DiGiCo has announced the appointment of James Baker as senior international sales manager, and long-standing DiGiCo team members Jaap Pronk and Tom Williams from their present roles to international sales managers.
Baker previously served as a business development manager and international sales manager. “I wanted a new challenge where I could leverage everything I’ve learned over the years,” he explains. “I’m looking forward to making a longstanding contribution to DiGiCo, bringing my flair for communication and relationship building to my new position and to being part of the amazing pool of talent the company already embodies.”
Pronk and Williams, meanwhile, are familiar DiGiCo faces and have been part of the DiGiCo family for many years. Both are well known for their expertise, reliability and excellent customer-facing skills.
Pronk’s association with the audio industry started when he was at high school as a touring engineer and DJ and continued at college, from where formally launched his career as a touring engineer and then in sales.
“My DiGiCo adventure started after a 13-year stint at their Dutch distributor, when DiGiCo gave me the opportunity to work for the brand itself and join the heart of the DiGiCo family as a Sales and Product Specialist,” he says. “After six years at the company, I’m proud and happy to now help the team with my sales skills.”
For more than a decade, Williams has developed an in-depth knowledge and passion for the DiGiCo brand, its products, and people. He is well known throughout the professional audio industry. His extensive contacts and natural flair will support DiGiCo as it focuses on delivering its next stage of growth and expansion.
“I am delighted to have the opportunity to strengthen my sales team and very pleased to be promoting both Jaap and Tom from within the company,” says Ian Staddon, DiGiCo vice president of sales. “Their product knowledge, coupled with training expertise is going to be a great sales asset to the countries they will manage in their new roles as international sales managers.
“Appointing James as a senior international sales manager is a great addition for DiGiCo, as he brings a wealth of sales experience, as well as contacts from around the globe. James is a ‘console guy’ through and through and a respected sound engineer is his own right.
“I am really excited about the new team, as we will be able to better support all our distributors and partners, as well as develop new markets.”
Baker, Pronk and Williams will all be on hand on DiGiCo stand 7F300 at ISE 2023.

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