Dolby and Barco at Avatar world premiere in 3D
Friday, 11 December 2009
UK - Dolby Laboratories and Barco announced report that the Empire Leicester Square showed the world premiere of the James Cameron movie Avatar on Thursday, 10 December 10, using the Dolby 3D solution for large screens.

"Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres," said Julian Pinn, business development manager, Production Services Group, Dolby Laboratories. "Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoyed the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox to ensure the best combination of brightness, image sharpness, and colour accuracy to display this spectacular new movie as director James Cameron intended."

To meet Cameron's exacting standards for Avatar's premiere, Dolby and Barco worked to provide a customised solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology.

"Avatar is one of the most keenly anticipated movies of the year," says Tim Sinnaeve, sales director EMEA, Digital Cinema Business, Barco. "So we are delighted to be working with Dolby to meet James Cameron's meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire."

(Jim Evans)

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