The Netherlands - Elation is excited to announce that Jacob Coakley has joined the team as marketing brand manager. In this cross-departmental role, Coakley will lead efforts to align brand messaging and execution, ensuring a cohesive brand strategy across all channels.
“Jacob’s breadth of experience in the industry makes him an invaluable addition to the Elation team,” stated Eric Loader, Elation global vice president of sales. “His role at the intersection of marketing, sales, and product development will be key in aligning our strategy and driving market messaging to support our continued growth. We look forward to the energy and insight he brings.”
Coakley has nearly 20 years of experience in marketing, communications, and editorial leadership in the entertainment and lighting industry. He joins Elation from ETC, where he contributed across commercial and architectural segments, as well as digital workflows. He spent a decade as editor-in-chief of Stage Directions, a technical theatre magazine now part of PLSN, and has contributed to numerous industry publications.
“I’m excited to join the Elation team at such an exciting time,” said Coakley. “I look forward to helping shape a cohesive and compelling brand story to strengthen the brand and connect more deeply with our audience. I’m eager to collaborate across teams and contribute to the company’s continued evolution.” Coakley started in the new position on 1 October 2025
