Oliver Driver, Audio Alliance and David Kelland, EM Acoustics
UK - Following the recent announcement of Pro Audio Systems as a main dealer, EM Acoustics has confirmed the appointment of Manchester-based pro audio specialists, Audio Alliance. This latest move brings the number of EM Acoustics UK main dealers up to 10.

Audio Alliance specialises in providing innovative solutions to their clients in a number of market areas, from conferences to international launch events, theatre and broadcast. The company already has a thriving rental department and is currently developing a sales side to the business with selected products and clients.

Audio Alliance's MD, Oliver Driver explains. "We've had a long-standing relationship with Ed [Kinsella] and Mike [Wheeler] that goes back over 10 years. We have always liked their products and specified them where appropriate. Indeed, the sight of Ed's Landrover piled high with new speakers for us to listen to was a highlight of many a week! We already have a rental inventory of EM Acoustics cabinets (EMS122w and EMS51w) that are always popular with both clients and engineers.

"When we decided to develop our sales operation, it made perfect sense to formalise our arrangement with EM and become a main dealer, as their products definitely come under the heading of products we believe in, and we know we can count on great support from the company. We're looking forward to expanding both our rental and sales opportunities with EM Acoustics."

Audio Alliance has already got off to a flying start with EM Acoustics, having sold a number of Halo elements, EMS21, EMS122 and EMS81x cabinets to other rental companies already, and is in the process of selling a large number of EMS81x, EMS51s and some subs into installations, including a new conference venue for a large sporting brand which is currently under construction.

EM Acoustics sales director Dave Kelland is equally pleased with the new arrangement. "EM Acoustics has been built on great products which are keenly priced and supported with exceptional pre- and post-sales customer service. Our dealer network is a vital part of our customer experience and I have absolute confidence that Olli and his team will continue to add value both to our brand and to their own."

(Jim Evans)

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