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Major brands in Australia have come to rely on the Roadshow
USA - A new touring roadshow featuring dozens of lighting, audio, staging and vision brands rolls out through selected US States in September. Using the highly popular Entech format from Australia, Entech Roadshow USA is a partnership between Cary, N.C.-based Production Media Inc, a popular entertainment media company, and Julius Media Group from Sydney Australia.
For 19 years, Entech has been a key event for exhibitors and visitors alike in Australia. In its Roadshow format it is popular with visitors because its ballroom-sized footprint avoids the miles of aisles of a big tradeshow, and the one-day format respects the time constraints of most A/V technicians, designers and integrators, allowing them to meet the key people from major brands, and see the latest technologies.
Major brands in Australia have come to rely on the Roadshow to ‘bring the show to the people’ in major cities. Traditional large-format shows feature a high home town attendance, with many trade unable to justify the cost and time to travel.
Focusing on a series of key markets, the inaugural Roadshow travels to convention centres in Richmond VA, Charlotte NC, Atlanta GA and Birmingham AL across a compressed two-week period in September, 2018.
(Jim Evans)
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