Visual Elements has established a video division
UK - Equipment rental supplier Visual Elements has made a substantial investment in technologies for its new video production services division, sourcing everything from A.C. Entertainment Technologies (AC-ET).
Established for 20 years, Visual Elements provides wet and dry hire solutions to music festivals, theatre shows and film premieres, as well as servicing London events venue Tobacco Dock.
After deciding to set up a video division alongside its existing production services, it approached AC-ET to help specify and supply a complete range of technologies from its portfolio of premier brands.
Video technical sales executive Chris Beardwell worked closely with Visual Elements’ head of video, Leon O’Neill to deliver a package which met all technical needs and maximised the available budget.
The order included Panasonic PT-RZ120 and 970 1-chip DLP laser projectors; over 60 Samsung UHD 4K TVs ranging from 40 to 82 inches; a Philips X-Line modular video wall; and a Roland V-1HD video switcher.
Related signal transmission products, cabling and accessories supplied included a B-Tech video wall stand, Unicol screen mounts and custom flight cases for all panels; Barco video switchers; Kramer HDMI distribution amplifiers; Blackmagic Design and Decimator HDMI/SDI converters; Interspace AV control; and over 1400 metres of Kramer fibre optic HDMI and Belden Neutrik BNC-BNC cabling.
Visual Elements received full delivery within four weeks of all 350 separate pieces of equipment.
Leon comments: “AC-ET has been fantastic. Chris’s product knowledge and advice ensured that we got everything we needed, on budget, and in a very quick turnaround. This enabled us to start using the equipment almost straight away, and having one supplier has saved us a lot of time and hassle.”
(Jim Evans)

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