ADJ to launch new products at NAMM
Thursday, 9 January 2020
adjADJ will have a major presence at NAMM
USA - ADJ is preparing to kick off the new decade with a significant presence at the 2020 NAMM exhibition in Anaheim.
Officially launching at NAMM 2020, ADJ’s new MDF (Magnetic Dance Floor) System is a robust, lightweight and extremely easy to setup portable LED dance floor solution. Each panel (MDF2) features an array of 3-in-1 RGB LEDs that cause its opaque tempered glass surface to glow intensely in an almost limitless selection of vibrant colours. The panels and accessories are all available individually, but can also be purchased in a pack of nine panels (MDF433) complete with all cables, ramps and a flight case.
Also making its exclusive debut at NAMM 2020 will be ADJ’s new Entour Chill high-output low-lying fog machine, which uses standard water-based fog liquid and ice cubes to generate an effect similar to that of dry ice. This latest addition to the Entour range of professional DMX-controlled effect generators builds on the success of ADJ’s popular Mister Kool low-foggers, with enhanced technology to allow for increased output. A newly-developed 800W heater system allows for continuous output for up to an hour, while sophisticated new electronic temperature control lets the machine heat up in three minutes and stay at optimum temperature ready for immediate firing of the effect when it is required.
NAMM 2020 will see the launch of the latest addition to ADJ’s range of wireless LED up-lighters, the Element ST HEX. Building on the success of ADJ’s popular Element Hex, the new model features a compact design as well as a full-colour touch screen display for easy setup and DMX addressing. Utilising the power of four 6W RGBAW+UV LEDs to generate a powerful wash of colour with a 20° beam angle, the fixture features a built-in rechargeable battery that offers up to eight hours of continuous operation as well as ADJ’s WiFLY EXR wireless DMX connectivity.
ADJ will also use NAMM 2020 to showcase the new Focus Spot 2X, which builds on the immense popularity of the original Focus Spot Two moving head fixture. With increased brightness thanks to an upgraded 100W LED engine, the new model inherits all of the award-winning features of the original fixture alongside the addition of a second 6-facet prism to give lighting designers even more creative potential.
The company’s booth will also feature the MOD STQ, which is the latest addition to ADJ’s range of LED-powered par-style wash fixtures. This professional lighting tool offers a winning combination of punchy output, compact size and versatile design, which makes it suitable for a wide variety of applications.
“2019 was an important year for ADJ as we cemented ourselves firmly in the broad middle market of the professional entertainment lighting, video and effects industry,” comments ADJ USA’s national sales manager, Alfred Gonzales. “Capitalizing on our 35-year heritage and reputation for product reliability and good customer service, we expanded our range to cover every lighting, LED video and effects requirement of production companies and rental houses as well as nightclub, entertainment centre and church installers.
“A particular focus in our product development was IP-rated fixtures, and we now offer a full line-up of beam and wash moving heads, as well as static washes, blinders and LED video panels, that can be used for events both in and outdoors, regardless of the conditions. These products will feature heavily on our NAMM 2020 booth, alongside our new product launches and other recent additions to our catalogue.”
(Jim Evans)

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