China - China's biggest entertainment technology exhibition will be staged in Beijing for the 13th time from 16-19 May 2003, is expected to be 30% larger than the 2002 event, which itself featured more than 25,000sq.m of exhibit space and attracted 448 exhibiting companies and 55,408 trade visitors.

To date, CALM Expo has opened inroads for many international manufacturers and local companies to network and build businesses in the rising Chinese market. With the accession of China into WTO, the positive cultural directions revealed in the recent 16th Chinese Communist Party Congress and the prevailing reforms in China's performing arts and entertainment scene, such upbeat market forces inevitably increase the awareness of cultural developments across China and sound out immense business opportunities for the industry.

Recognizing the importance of industry advancements across China and in ardent anticipation of the 2008 Olympics Beijing and the World Expo Shanghai in 2010, CALM Expo 2003 gears up enthusiastically to accommodate this growing demand for the market.

CALM Expo receives heavyweight support from its joint organizers, CTEA (China Theatrical Equipment Association), CCPIT (China Council for the Promotion of International Trade), IIR Exhibitions and the China Technology Market Management & Promotion Centre. CTEA is an influential national body for the theatrical equipment industry in the People's Republic of China with an extensive network of 300 members that include research institutes, provincial, regional and municipal theatrical organizations. Its members congregate consistently at CALM Expo for their Annual General Meeting and being decision makers in their respective capacities, make them essentially key buyers at CALM Expo.

CALM Expo 2003 will run from 16-19 May 2003 at the China International Exhibition Centre, Beijing. It's expected to occupy 35,000sq.m of floor space with over 500 exhibiting companies and an anticipated attendance of some 60,000 visitors.

(Lee Baldock)


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