Park Avenue, one of the world's leading brand communications companies, has announced the appointment of its new managing director, Hugh Carswell. He has been at Park Avenue for the last four years during which time he has managed a huge variety of communications projects including the launch of British Airways' new corporate identity - which involved the largest global satellite link-up ever at the time, the British Airways London Eye launch on Millennium Eve, and the Euro-American announcement of the merger of Deutsche Bank and Bankers' Trust. Carswell takes over from Tony Cadman who is leaving to start his own venture consultancy after six successful years at Park Avenue.
