Industry trade fairs return with PL+S Guangzhou
Friday, 21 August 2020
chinaProlight + Sound Guangzhou 2020 opens today
China - Prolight+Sound Guangzhou (PLSG) 2020 is taking place from 21-24 August at the China Import and Export Fair Complex.
Organisers Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company say they have put all of the necessary safety precautions in place to provide a safe and effective business platform for the industry.
“Participants will be able to reconnect with industry peers and explore sourcing and networking opportunities to help the industry reboot,” say the organisers, “677 exhibitors will utilise 80,000sq.m across eight halls. The fair will also provide enhanced services including online participation to facilitate interactions between buyers and exhibitors. Furthermore, over 40 seminars, forums and product demonstrations will be featured concurrently, highlighting the latest industry knowledge in the entertainment, media and AV sectors.”
Judy Cheung, deputy general manager of Messe Frankfurt (HK) says she is looking forward to a productive week: “For the past 18 years, Prolight + Sound Guangzhou has played an important role in information exchange, marketing, training and education for the industry, but this year in particular the fair has become more valuable than ever.
“On the back of a difficult first half of the year, we are pleased to offer participants the opportunity to benefit from emerging opportunities as the market rebounds. We are grateful to have retained the support of many renowned exhibitors. This demonstrates that the industry places a high level of trust in PLSG.
“Although production and sales in the first half of the year were suspended for many businesses due to the pandemic, this has not stopped suppliers from turning out in strong numbers at PLSG.”
To accommodate visitors who are unable to attend due to travel restrictions, the organisers are implementing a new "online + offline" combined exhibition model to bridge the gap between professionals worldwide in the entertainment, media and AV industry. The exhibition and the PLSG Annual Training Course will be live streamed on the official PLSG WeChat platform, while the exhibition will also be first time live streamed on HC360.com, one of the largest online trade media.
Ensuring the health and safety of every participant is a top priority. Accordingly, the organisers will strictly follow the local government’s protection guidelines and implement additional safety measures. These include: real identity pre-registration, entry checkpoints to verify the digital health code of all participants, and onsite temperature scans. There will be frequent sanitisation of facilities and distancing measures implemented for seminar attendees.
(Jim Evans)

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