Martin Audio open days build on past success
Thursday, 28 March 2019
martin-audio-uk-open-days-march-2019The opening session on day one this year, dedicated to live sound, was predictably packed
UK - Martin Audio’s series of open days, held at the company’s High Wycombe base, enable international resellers to sample the new portfolio of products first-hand, take a factory visit, and partake in the manufacturer’s hospitality.
The opening session on day one this year, dedicated to live sound, was predictably packed, reports the company.
After MD Dom Harter had spoken about the company’s origins, Nigel Meddemmen (technical sales support) ran through the current frontline systems, starting with the point source BlacklineX series and explaining that it should be partnered with the new VIA amp range for best effect.
Moving further upmarket, the XD series offers improved quality and is aimed at the higher end of pro rental. With its rotatable horn it provides a wide range of deployment options, and visitors could clearly hear the difference, both when the XD12 and XD15, powered by the iKON iK81 amp, were run alone, and in partnership with the new SXC118 cardioid sub.
Meddemmen then moved the audience into Martin Audio’s world of Coaxial Differential Dispersion with CDD-LIVE, explaining how this powered, portable box had emanated from the original CDD installation range.
Dom Harter returned to the podium to move the focus onto the line array portfolio, and the theory behind the latest Wavefront Precision series, with its scalable resolution technology.
“Wavefront Precision has quickly become the most successful line array in our history,” notes Harter. “The scalable resolution gives more flexibility and therefore pricing to any install or event.”
Director of marketing, James King, introduced Sound Adventures, the immersive 3D sound experience developed with Astro Spatial Audio. On hand was also the Dutch company’s MD, Bjorn van Munster.
This audio object-based system shows that audio can play a more pivotal role in the AV equation. “Whether it’s flexible Wide Stereo coverage or full 3D immersive sound, Sound Adventures is liberating the sound designer or engineer and invigorating audience experiences,” said King.
Summing up the day, he added: “These events are of critical importance to our continuing brand momentum and we are delighted that so many customers from all over the world were able to attend. We have already started preparation for the September Open Day.”
(Jim Evans)

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