Mid South Audio expands with STM Series
- Details
“We made the decision about a year ago that we needed to add a new line array to our inventory,” states Kevin Short, director of business development, Mid South Audio. “We had been cross renting, and with our business growing, it was time to expand our inventory.”
Short said the company started looking closely at five line array manufacturers, receiving live demos and listening to all five rigs. “We were given the opportunity to demo the rigs on gigs before we narrowed the decision down to two. This was going to be the largest single audio purchase in our company’s 29-year history, so we were really serious about what we wanted to come away with. The sound of the system was our number one criteria, as well as asking if it was rider-friendly. We were also looking for flexibility in rigging and easy deployment in multiple configurations.”
Taking it one step further, Short noted that they interviewed 40 production managers for various touring acts. “After we had narrowed our selection down to two line arrays, we re-interviewed the production managers, most had experience with Nexo systems, and 28 already had Nexo on their riders. The production managers took our request very seriously, analysing what they used on the road, and examining the nuts and bolts of using the system by those who were running into Nexo STM on the road.”
Mid South Audio has expanded beyond their local market and now provide audio production in regional and national markets. “There aren’t a lot of Nexo rigs in this part of the country, so that factored into our decision as well,” adds Short.
The Mid South STM 98-box system includes M28 and M46 main cabinets, B112 bass modules, RS subbass, and nine NUAR amp racks. The system is already being put to good use, just completing Gullfest at Salisbury (Maryland) University featuring Kid Ink, Travis Porter, and The White Panda, with upcoming gigs in Nashville and South Carolina.
(Jim Evans)
