The first Music China in Shanghai was an unequivocal success, attracting 18,072 trade buyers and public visitors through its doors over four days, according to organizers Messe Frankfurt. Far exceeding expectations, the show attracted hundreds of visitors from far beyond Shanghai’s provincial borders, with visitors traveling from as far away as Guangzhou in the south and Harbin in the north, plus an estimated 1,500 visitors from overseas (approx. 8% of total) including a 20-strong buying mission from the UK and a large delegation of Japanese importers and distributors.
A total of 274 exhibitors took part in this ground-breaking event, covering a gross exhibition space of 15,000sq.m. Feedback from both exhibitors and buyers was excellent overall, and many commented on how the dynamism of the market and the Chinese peoples’ appetite for music could be clearly felt within the exhibition halls. Some exhibitors felt that the 'action' at Music China equalled that of the big European and American fairs, and others commented on how the show would help to change the music business in China.