The move has been spurred by exhibitor demand, according to organizers IIR Exhibitions. With the rapid development in digital technologies, and the advent of converged communications, entire entertainment showcases are able to be controlled using centralised interfaces. "We are seeing the industry moving to a converged environment where everything from sound and lighting to audiovisual offerings are being integrated into a singular infrastructure," said Iain McLean, project manager PALME, IIR Exhibitions.
According to McLean, the move has been well received by the industry, both regionally and internationally, with key Gulf players expressing keen interest. Additionally, the show, which takes place at the Dubai International Exhibition Centre from 16-18 February, 2003, has already secured participation from the UK, Germany, Italy, China, the United States, Belgium, Lebanon, the UAE and Austria.
PLASA has negotiated an exclusive discount for its members who want to exhibit at the event. A discount of 35% is available for the first 9sq.m of any stand and an additional 20% for every square metre above 9sq.m. For further details e-mail Shane McGreevy on email@example.com.