PixelFLEX display in University of Minnesota
- Details
Comprising three new buildings, the university wanted to create a memorable experience for their recruits, fans and the 700 student-athletes. Looking for a dynamic visual environment, which included the creation of their Letterwinner tribute, the University called upon the experiential design specialists at Advent who installed an immersive LED video display using 3.9mm FLEXLite NXG from PixelFLEX.
“The overall vision was to create a unique digital experience inside the new University of Minnesota Athletes Village with slightly different approaches in a few key locations,” began John Downie, VP of experience at Advent. “For the Football Hall of Fame area, we used the LED video in a very targeted way to create a custom and highly-impactful display using the FLEXLite NXG technology which recognises all Letterwinner student athletes in the football programme.
“We wanted to immerse the visitors in the story by creating it in an unexpected way that honoured these individuals and fit into the modern look and feel of the space,” continued Downie. “To do this, we decided to create an angled LED wall that would transition the visitors from a passive observer of the story, into something that was much more dynamic as we enveloped them in the LED video experience.”
Now complete, the University of Minnesota unveiled the new Athletes Village, ready to heighten the experience behind being both a Golden Gopher student-athlete and fan.
(Jim Evans)
