PLASA Show registration continues to surge
Tuesday, 13 July 2021
show-floor-3The 2019 PLASA Show was considered "the busiest in years"
UK - PLASA Show 2021 is on track to welcome thousands of industry professionals to Olympia London in September, with 70% of the exhibitor space already reserved.
The entertainment technology industry event, taking place on 5-7 September, has recorded a 53% increase in visitor registrations in the first three weeks compared to the same period in 2019 - the year when the show was lauded as “the busiest in years” - and registration has continued to climb following the UK prime minister’s announcement that the remaining lockdown restrictions are to be lifted from 19 July.
The organisers have also recorded a greater number of top-tier professionals and company owners requesting to attend, raising the prospects for the event to be a valuable hub for business and networking.

Visitors with buying power
The visitor profile at PLASA Show 2021 so far includes 45% final decision makers - which is a 5% increase on 2019, says PLASA - with a further 20% who have the authority to specify purchases, which is yet another increase. Although the industry’s economy has been severely impacted, there are still plenty of sizeable budgets, with one in four able to spend between £100,000 and £2,000,000. With the PLASA Show moving to Olympia’s largest space, the Grand Hall, the expanded showfloor will be brimming of influential industry leaders - directors, chairs and company owners are the top registered job roles so far, followed by designers, technicians, engineers, project mangers and consultants. Visitors continue to represent the full spectrum of the sector, with the majority hailing from theatre, concert touring and live events.

A powerful stage for products
Product sourcing and networking will be high on the agenda as the events industry reopens, and PLASA Show is positioned to be a powerful stage for new products, emerging technology and disruptive ideas, says PLASA. Exhibitors have endless opportunities to present their products in the best light through live demonstrations and practical training. Moreover, the seminar programme provides a unique opportunity to elevate yourself as an industry thought-leader.
Meanwhile, the independently-judged PLASA Awards for Innovation, held in association with LSi, are now open for submissions from all exhibitors. Every nominee will feature on the popular Innovation Gallery during the show, plus there is generous promotion before and after the show. This includes the year-round virtual Innovation Gallery on the PLASA Show website which is visited by 70,000 unique people each year. The organisers have reported that 70% of the floorspace available to exhibitors has been reserved - those who wish to ensure your presence at the event should get in touch with the PLASA Show team as soon as possible. Visit for more information.

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