The day is designed to highlight the marketing and PR for the PLASA Show and advise exhibitors on how they can dovetail their own promotional activity with the Show’s - including advertising placement and keeping the show’s PR company and trade press appraised of new product information. With this in mind, the format of the Open Day will be more marketing-focused than in previous years.
PLASA Show director Nicola Rowland comments: "This will be an opportunity for us to expand on our plans for the key feature areas of the show - The New Technology Gallery, the Central Meeting Area, the Press, Exhibitor and Presentation area and the Association and Industry Trade Bodies area and, of course, this year’s extended educational programme."
There will also be an opportunity for exhibitors to walk round the hall and see the location of their stand space. This will be particularly useful this year because of the changes in stand location for the majority of exhibitors. The timings of the Open Day will also differ from previous years, starting at 3pm at Earls Court. This will be followed by an opportunity to meet the PLASA team and fellow exhibitors in a more informal environment at the X-Est sponsored bar.
(Lee Baldock)
