Power of Events hub moves forward
Thursday, 30 June 2022
powerofeventslogoclr-copyThe Power of Events - spreading the word
UK - The Power of Events has launched a website to promote its activities: www.thepowerofevents.org
The not-for-profit organisation aims to unite interested parties from across the core sectors of the UK events industry and includes a taskforce (in which PLASA takes part) and action groups dedicated to research, skills, digital, content, comms, infrastructure and governance, and the next generation. It has evolved from the One Industry One Voice coalition, which was set up in July 2020 in response to the COVID-19 crisis, with The Power of Events set up in April this year.
Rick Stainton, founder of The Power of Events, comments: “We have always felt that we had to be impactful, clear and content led, mapping out and signposting the UK events industry in an inclusive way across the seven core sectors. Showing everyone what how this is developing is really important to us, so we can now get feedback and suggestions ensuring the main hub is designed by the industry, for the industry.
“The support we've had from all levels of organisations and industry communities to date has been humbling - including reaching over 70% of the £100,000 start-up target fund to date, so this is just a taste of what’s to come.”
The splash page, which can be found at www.thepowerofevents.org includes some revised video material to give a taste of the core ambition for the main comms hub. “Obviously by its nature the splash page is quite static but we wanted to give everyone a sense of how dynamic the main hub could be. We all work in a truly creative industry and need to reflect that in the way that we present ourselves.” Stainton adds.
Simon Hughes, Stainton’s fellow director at The Power of Events, comments: “Getting the splash page away so quickly is a tribute to the team on the taskforce and digital action group that have helped us shape and form the content. We're really grateful for their support.
“More importantly this is just the tip of the iceberg - lots more work will be needed to get the main hub and app launched in the autumn. This demonstrates that we are not just a talking shop - we’ve secured university research partners from across the UK with several more to come, transferred over the One Industry One Voice social media channels and developed a completely new brand to carry this critically important project forward.”
Stainton concludes: “There is a lot more to do and we will still need to spread the word to every corner of the seven core sectors and reach our start up support fund target. So, we’re asking all event professionals, trade associations, industry media and support organisations, who are so passionate about our industry’s positive impact and future resilience, to help us achieve both these important goals.”

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