This year’s Showman’s Show continued to widen its appeal as 3,829 visitors from all walks of event management and show organizing visited Newbury Showground to view the products and services that will shape next year’s events. Over 300 companies exhibited to create the largest outdoor event exhibition ever seen in Europe. The organizers altered the site layout to accommodate the show’s growth and made improvements to the site that meant that visitors were oblivious to the fact that exhibitors had built their stands in torrential rain through the previous two days.
The very nature of the Showman’s Show enables outdoor event practitioners to display their company’s products to the full. From staging, marquees and generators through to a wide range of entertainers, the exhibitors went to great lengths this year to demonstrate the continuing overall improvements being made within the industry.
Stephen Lance commented: "This year we saw a superb level of professionalism and imagination shown by the exhibitors, in the way they chose to display their products and services. We have had nothing but positive comments from visitors who have said they were both impressed and inspired by the exhibitors at the Show."